Greetings, Readers!
Welcome to our in-depth exploration of E*Trade’s beloved "Baby" Super Bowl commercial. This iconic advertisement has captivated audiences since its debut, featuring a charming baby who effortlessly outperforms financial experts. In this article, we’ll delve into the commercial’s inception, cultural impact, and the adorable baby star who brought it to life.
The Birth of a Commercial Masterpiece
In 2008, the financial crisis was in full swing, and the E*Trade marketing team sought to create a campaign that would both lighten the mood and promote their services. They stumbled upon the perfect concept: a baby who could outsmart the experts. The commercial, directed by Bryan Buckley, quickly became a viral sensation and has since become one of the most memorable Super Bowl ads of all time.
The Baby Who Captivated America
At the heart of the commercial is the adorable baby, played by five-month-old Emma Watson. Emma’s natural charm and expressive eyes instantly won over viewers. She perfectly embodies the concept of a financial prodigy, effortlessly besting seasoned experts with her intuition and determination.
The Power of Emotional Storytelling
ETrade’s "Baby" commercial is a master class in emotional storytelling. It taps into our universal love for babies and our desire to see them succeed. By humanizing the brand, the commercial creates a strong connection with viewers and makes them feel invested in ETrade’s message.
The Impact on Pop Culture
The commercial’s popularity extended far beyond the world of advertising. Emma Watson became an instant celebrity, appearing on talk shows and magazine covers. The commercial’s catchphrase, "Get your money right," entered the public lexicon and was used to promote everything from financial products to diet plans.
The E*Trade Baby Legacy
E*Trade’s "Baby" commercial continues to be celebrated as one of the most iconic Super Bowl ads of all time. It has won numerous awards, including the Grand Effie Award for Marketing Effectiveness. The commercial’s legacy is not just its commercial success but also its enduring appeal to audiences of all ages.
The Stats Behind the Success: A Table Breakdown
| Metric | Value |
|---|---|
| Year of release | 2008 |
| Director | Bryan Buckley |
| Baby actor | Emma Watson |
| Number of views on YouTube | Over 60 million |
| Number of Effie Awards won | 5 |
| Impact on E*Trade’s stock price | Positive increase |
Conclusion
E*Trade’s "Baby" Super Bowl commercial is a testament to the power of creativity and emotional storytelling. It not only became an advertising icon but also left a lasting impact on pop culture. Whether you’re a financial expert or simply a fan of adorable babies, this commercial is sure to leave a smile on your face.
Readers, if you enjoyed this article, we encourage you to check out our other in-depth explorations of iconic Super Bowl commercials. From Budweiser’s "Whassup?" to Apple’s "1984," these ads have shaped our cultural landscape and continue to inspire us today.
FAQ about E*trade Baby Super Bowl Commercial
What was the name of the baby in the commercial?
Answer: The baby’s name was Baby Genius.
What is the baby doing in the commercial?
Answer: The baby is trading stocks and outperforming professional investors.
What is the tagline of the commercial?
Answer: "Don’t get mad, invest."
When did the commercial first air?
Answer: The commercial first aired during Super Bowl LIII in 2019.
Who created the commercial?
Answer: The commercial was created by advertising agency MullenLowe.
What was the reaction to the commercial?
Answer: The commercial was widely praised for its humor and creativity.
What is the song used in the commercial?
Answer: The song used in the commercial is "Bad to the Bone" by George Thorogood and the Destroyers.
What is the meaning of the commercial?
Answer: The commercial is a metaphor for how investing can be simple and rewarding, even for beginners.
What products or services does E*trade offer?
Answer: E*trade offers a range of financial products and services, including online brokerage, retirement accounts, and banking.
How can I learn more about E*trade?
Answer: You can visit E*trade’s website (www.etrade.com) or call customer service at 1-800-ETRADE1.
